Marketing

Marketing

Consumer Business

Missing out: The business case for customer diversity

Is there more to understanding an increasingly diverse customer base and improving their experience? How can emerging insights about employee diversity apply to the world of customers? – read more..

Consumer Business

October 2015 Profile: Customer Diversity & Inclusion

An intense focus on customer centricity has caused organisations to reconsider the diversity of their customer base as well as customer engagement. But how do organisations transition from seeing their customers less in terms of broad segments and more in terms of a market of one? And how do organisations engage diverse crowds? Portuguese academics – read more..

Diversity & Inclusion

Diversity going viral: inclusion videos and their gigantic audiences

Brands and associations are using the rich video medium to tell diversity stories in colourful – sometimes confronting – read more..

Diversity & Inclusion

The diversity algorithm: rethinking your customer segments

Approaches to customer segmentation have evolved beyond categorising people into broad demographic-based groups like ‘women’ or ‘youth’. – read more..

Marketing

An Ode to Data Driven B2B Marketing

‘The complete stack of data driven marketing is what reveals the highest quality insights.’ – read more..