In a consumer-driven marketplace, understanding the needs, preferences and desires of customers is essential to the success of any organisation.

Recent shifts towards “customer centricity” have changed the way organisations think about the design of products and services, branding and marketing.

But is there more to understanding an increasingly diverse customer base and improving their experience? How can emerging insights about employee diversity apply to the world of customers?

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Is there more to understanding an increasingly diverse customer base and improving their experience? How can emerging insights about employee diversity apply to the world of customers?

Ask anyone to recall their favourite childhood television character and they wouldn’t have too much trouble. The heroes and villains that play out on our screens, the fantasy worlds and stories of triumph are remembered fondly. They also help to shape our own personal ideals and views of what is ‘normal’, ‘right’ and ‘important’. The influence of media on our internal belief structures cannot be underplayed. So what role does the media have in addressing diversity and inclusion?

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Gender inequality persists in our community. This includes women’s representation in senior leadership positions, such as boards. The case for change is as much about improving business performance as it is about gender equality. Put simply, boards perform better when they include the best people with a diverse range of perspectives and approaches.

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Women leaders’ positive contributions to firms are increasingly clear, yet women remain significantly underrepresented in leadership positions. While the spotlight on challenges they face at work is growing, less understood are the issues shaping the success of those who do make it above the glass ceiling.

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