Posts Tagged: customer

Is there more to understanding an increasingly diverse customer base and improving their experience? How can emerging insights about employee diversity apply to the world of customers?

Ask anyone to recall their favourite childhood television character and they wouldn’t have too much trouble. The heroes and villains that play out on our screens, the fantasy worlds and stories of triumph are remembered fondly. They also help to shape our own personal ideals and views of what is ‘normal’, ‘right’ and ‘important’. The…

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If culture eats strategy for breakfast it means we need to get a lot smarter about driving cultural change. Three great articles – from around the world – provide insight on where to focus. Middle managers – that’s the advice from the UK about how to get traction on gender equity. More than just who,…

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An intense focus on customer centricity has caused organisations to reconsider the diversity of their customer base as well as customer engagement. But how do organisations transition from seeing their customers less in terms of broad segments and more in terms of a market of one? And how do organisations engage diverse crowds? Portuguese academics…

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