Is there more to understanding an increasingly diverse customer base and improving their experience? How can emerging insights about employee diversity apply to the world of customers?
Posts Tagged: LGBTI
What does it take to intervene against homophobic behaviour? Recent research argues that courageous and altruistic individuals are more likely to actively intervene against homophobia. Can these attributes be cultivated in an organisation? If so, how?
As organisations shift their marketing focus to the LGBTI customer segment – commonly referred to as the ‘pink dollar’ – are there misconceptions as to what makes these customers choose particular goods and services?