Sarah Bartholomeusz is the founder and CEO of YouLegal, a new category of law firm providing corporate and commercial legal services to clients. Author of a few books and with a set of impressive awards now under her belt, Sarah’s start up YouLegal and her personal profile is on a rapid upwards trajectory. We recently spoke to Sarah about the journey of building a personal brand and how it led her to the world-renowned TEDx stage. You’ve built and continue to grow your personal brand and profile in the market – where did you begin? When I started YouLegal almost five years ago, I knew the law could be practiced differently, both for lawyers and for clients. I started telling everyone I met about my vision, not realising how much I was challenging people to think about the future of work for the professions. Empowering the business community is a driving force at YouLegal. One method we have used to reach people is publishing and as a result the YouLegal brand and my profile have grown. Why TEDx and how did you get there? Speaking at TEDx has literally changed the course of people’s lives, so I knew when I was asked that I had to say yes! So many once in a lifetime opportunities arose after I won a Telstra Business Women’s Award at the end of 2015, and speaking at TEDx was an absolute highlight. It was amazing to be given a chance to speak about my desire to transform the future of my profession for lawyers and for clients from the TEDx stage. Your TED Talk focused on the concept of “possibilizing”. Tell us more about the connection to a winning mind-set and your journey? Possibilizing is the process that entrepreneurs go through to make something that is seen to be impossible, possible. My vision for YouLegal is to create a law firm that lawyers love to work for and clients love to work with, and in the face of constantly being told “No, that is impossible” I have persevered. Resilience, tenacity and perseverance are qualities that all entrepreneurs have, and when I feel any of those waning, I come back to the saying, “If not now, then when, and if not me, then who?” Just thinking about this re-focuses me on my vision. So if you were able to change the world in one way, what would that be? If I could change the world to ensure that every individual had an equal opportunity to make the most of their lives and talents regardless of where they come from, what they believe, their gender, their sexual orientation or whether they have a disability, that is what I would do. Attempting to create greater equality is a huge reason for my existence on this planet.