The media landscape continues to evolve quickly and it is often hard to keep up. The new consumption behaviours that are predominantly being led by Millennials are expected to become the norm across generations.
Category: Technology, Media and Telecommunications
Understanding consumer preferences for engaging with content is critical not just for media, telco and tech companies, but for any organization interacting with consumers in the digital age.
Industry leaders are ditching the monotony of email in favour of collaboration platforms and enterprise social networks to encourage idea generation and unlock products and services innovation.
Using the Internet is likely to eclipse watching TV as the preferred source of entertainment for Australians in the coming year